巴黎大道 Paris Boulevard /卡爾•華納 Carl Warner 

品牌：雷諾瓦 Renoir

編號：R-300-646

尺寸：25.2 x 37.7cm

片數：300 pcs

完成日期：20160606

畫家：Carl Warner (官網)

拼圖照片：

一直聯想到 巧克力冒險工廠 與食破天驚 ，拼完肚子好餓 (笑)

因為只有300片就沒拍太多細節照，有興趣可以去雪那邊看。

看了半天還是不懂這個是什麼？

熟火腿讓我爆餓

蔬果攤的遮陽棚好像某種國外軟糖 (嚼)

Carl Warner

出生於英國的利物浦市，七歲時移居肯特市，從小便喜歡在房間中繪畫、創作，卡爾從事商業攝影25個年頭，在一個尋常的午後，超級市場的食物和道具激發了他以食物創造畫面的念頭。他因此成為「食物風景」(Foodscapes)的拓荒者，利用蔬菜、乳製品、魚類和肉類等素材，將一幕幕栩栩如生、氣勢磅礡的畫面呈現在大家面前。

<雷諾瓦>

Paris Boulevard創作歷程

Paris Boulevard是Carl Warner在2012年替 Paris cook book festival所作的商業廣告。 先前網站有創作歷程的介紹，現在網頁已移除，只能貼文字讓大家自己看囉！

The Brief
I was asked invited by the president of Gourmand International Edouard Cointreau to create a poster for their forthcoming annual Gourmand World Cookbook Awards in Paris. The scene needed to be made of food of course and feature an iconic image of Paris as well as some kind of book element.

I made a series of sketches and drawings as usual to visualise the composition and these were sent to Edouard for approval. The simplicity of the Eiffel tower and cafe table boulevard caught his eye the most, and so he let me have the freedom of using whatever ingredients I wanted in order to bring the scene to life.

The Shoot
When someone gives me an open brief to do what I like it is often harder than when a brief is more specific, with a product or list of ingredients that need to be featured. I often find that the more constrained we are the more creative we become, as we need to think harder to solve problems or outside the box to overcome challenges.

In this case I decided to constrain my “open” brief, by restricting the ingredients to typically French foods and French food culture. So the cobbled street was made of white butter beans, the pavement was Brie cheese, the roofs of the houses from saucisson and so on.

My first sketch of this scene featured a bottle of fine red wine and a glass on the table top, but despite producing some of the finest wines, champagnes and cognac in the world , the french government don’t allow any form of advertising for alcoholic products or brands and so the foreground cheese table was dressed with a coffee cup. The book element of the poster was made from a bread crust for the cover with pages of cooked ham which is a popular Parisian snack.

But the most impressive part of the image is of course the Eiffel tower, and as I wanted to celebrate the great tradition of french chocolatiers and fine french gateaux it had to be made from confectionary. Having said that, the thing that immediately sprung to mind in order to create the structural aspect of the tower was an old childhood favourite sweet called ‘Curly Wirly’. This was a lattice work of toffee covered in chocolate and was perfect to use in the construction. With sponge cake and raspberries on the first two layers and a muffin at the top, it made for an impressive food model that was lovingly built by Paul Baker, seen here adding the final touches.

The Event
The final image was shown to Edouard and began it’s work of promoting the 2012 Gourmand International World Cook Book Awards, where it was seen on the streets of Paris and as a huge poster outside the book fair that followed the awards.

The image was sent around the world and created more interest in the awards and book fair than any of the previous images used in promoting the event.

I was also delighted to be invited to the book fair where we exhibited the Eiffel tower and a number of other works to a very amused international audience of publishers, food writers and gourmet chefs.

韓國電視報導 (01:23開始至03:24)

延伸閱讀：

人體風景創作
飲食時尚~ 食物景觀「Foodscapes」- Carl Warner